Lamborghini Hints at 'Everyday' Model Coming Soon

With luxury car purchases taking a hit since the recession hit, and über-luxury brands seeing an even deeper dip in sales, Lamborghini has come up with a brilliant – though almost blasphemous – idea: a cheaper car.

"We are going to have a third model. It has to be an everyday car. We want to have a car which is able to be used on a daily basis," Lambo's CEO Stephan Winkelmann told Reuters. Bolstered by increasing demand from emerging nations – the company expects to sell 1 out of 5 Lamborghinis this year to China alone – they are looking to produce a model that's more accessible for the everyman

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http://newsfeed.time.com/2011/05/25/affordable-extravagance-lamborghini-hints-at-everyday-model-coming-soon/#ixzz1NRIr6SvQ

A nice house, a white picket fence and a Lambo in every driveway; it’s the American dream in racing yellow.  I have waited all my life for the price to come down.  I hope they come out with a mini-van.